Mailchimp vs. Constant Contact: Which is better for your email marketing campaigns?
Email marketing is an essential part of any digital marketing strategy, and choosing the right platform to use can make a significant difference. Two of the most popular email marketing platforms are Mailchimp and Constant Contact.
In this blog post, we'll dive deep into both platforms and provide an unbiased comparison that will help you decide which one is best suited for your needs.
Pricing
Pricing is an essential consideration when choosing an email marketing platform. Mailchimp's pricing is relatively straightforward, with free and paid plans. The free plan is suitable for small businesses with up to 2,000 subscribers and allows the user to send up to 10,000 emails per month. Paid plans start at $9.99 per month for 500 subscribers and go up to $299 per month for 50,000 subscribers.
Constant Contact starts at $20 per month and goes up quickly, depending on the number of subscribers. The starting plan allows up to 500 subscribers and requires a 6-month commitment. Customers only pay half-price for the first two months, meaning that the introductory price is $10 per month.
Overall, if you're looking for an affordable platform with a free plan, Mailchimp is the clear winner. However, if you have a larger list of subscribers, Constant Contact may be more cost-effective due to its lower prices for high subscriber pools.
Features
Both Mailchimp and Constant Contact provide an impressive set of features that will satisfy most email marketing needs.
Mailchimp allows you to design and send campaigns, create landing pages, automate your marketing, and analyze your engagement metrics. The platform also offers a variety of integrations with CRMs, e-commerce platforms, and social media.
Constant Contact has a similar set of features with slight differences. You can design your emails with customizable templates, automate your emails, and track your engagement rates with detailed reports. Additionally, the platform has an event management tool that allows you to create and promote events and fundraisers.
When it comes to features, both Mailchimp and Constant Contact offer a similar range of functions, making it difficult to declare a clear winner.
Ease of Use
Ease of use is a crucial factor when choosing an email marketing platform. As a marketer, you want to spend your time creating content and reaching your audience, not figuring out how to use your email marketing platform.
Mailchimp has a modern and user-friendly interface with a drag-and-drop email designer. The platform also provides a step-by-step guidance tool that helps you set up your campaigns, making it an excellent choice for beginners.
Constant Contact is similarly easy to use, with a straightforward interface that allows you to create your campaigns in minutes.
However, one significant difference between the two platforms is their approach to handling contacts. Mailchimp uses a single subscriber list, while Constant Contact uses multiple contact lists. This difference in approach can cause confusion for some users.
Overall, both Mailchimp and Constant Contact are easy to use and require minimal effort to get started.
Customer Support
Another crucial factor to consider when choosing an email marketing platform is customer support. You want to know that if you run into any issues, you can rely on your provider to fix them quickly and efficiently.
Mailchimp offers comprehensive customer support with 24/7 email support and a detailed online knowledge base. Additionally, paid subscribers receive access to chat support.
Constant Contact's customer support is equally impressive, with 24/7 email and chat support, and phone support Monday through Saturday.
When comparing customer support, it's tough to declare a clear winner, as both platforms provide responsive and helpful customer service.
Conclusion
After comparing Mailchimp and Constant Contact, it's clear that both platforms are excellent choices for your email marketing needs. Whether you're a small business or a large enterprise, both platforms offer affordable options and a comprehensive set of features.
If you're looking for an affordable option with a free plan, Mailchimp is the clear winner. However, if you have a high volume of subscribers, Constant Contact may be more cost-effective.
When it comes to ease of use, both platforms are easy to navigate and require minimal effort to get started.
Additionally, both providers deliver responsive and helpful customer support, ensuring that you can receive help when you need it.
Ultimately, which platform you choose will depend on your unique needs and preferences. We hope this comprehensive comparison has provided you with the information necessary to make an informed decision.